Head of Marketing

Job description

View our full job description in a beautiful Qwilr page here: https://team.qwilr.com/Head-of-Marketing-2020-bCJRDn4KSA66

At Qwilr, we've packaged up the perfect way to create documents: amazing, design-perfect pages, which anyone can create. They come with payment, e-sign, easy integration into your CRM, and all the other functionality you wish your old PDF documents had. We have made a beautiful product that solves customers' needs, and that in turn has made us a strong business, with a multi-million dollar ARR, consistent growth and incredibly low churn.


It's now time for us to scale this growth and we want you to come and be part of it.


Head of Marketing title means different things at different companies, for us it means:

Deeply understand our customers and potential customers. Use these insights to set our marketing strategy and clarify our messaging, positioning and brand in a way that will enable us to define & own our category over time. Strengthen our current channels and build out additional channels to drive greater awareness for Qwilr - as measured by significantly growing the number of qualified leads each month.


You will build out and lead a high quality team of marketers to achieve these goals.


The core responsibilities of this role are to:

  • Deepen Qwilr's understanding of our customers and market
    • We believe that a deep understanding of, and empathy for, our customers & audience is the foundation of great marketing.
    • We also believe that this understanding will help inform everything else below.
  • Strengthen Qwilr's messaging, positioning and brand
    • Enabling Qwilr to create / define / own a valuable segment of our market.
    • Ensuring consistency and quality across our communications.
  • Set Qwilr's marketing strategy
    • Where should we be investing time, effort, money, headcount?
    • Which channels should we be focusing on?
    • How should marketing and product work together on core initiatives?
  • Significantly grow our number of target leads
    • Execute on the strategy you set to bring in more leads from our target customer segments
  • Be the leader of your team
    • Grow our small (and excellent) marketing team.
    • Manage the team well & set them up to succeed.
    • Set their goals & hold them accountable.

We have thousands of customers, from over 50 countries, millions of dollars in revenue, and an NPS consistently over 50 - and we're ready to take the next step.We're headquartered in Sydney, with remote teams in the US & Europe. We have fantastic company retreats each year.




  • Competitive salary
  • Meaningful equity
  • Generous parental leave
  • Amazing company-wide retreats every year
  • Budget for work setup, further education, conferences and books
  • Remote friendly, parent friendly & support for flexible working arrangements
  • Plus we do the small stuff well too: social evenings, team dinners out when we're together, team events, and lots more.


Recruitment agencies: Please note that we do not accept unsolicited candidates for our roles. Any candidates that may have been sent to our hiring managers that they wish to hire, will be done so at 1% + GST fee with a 100% refund should the candidate leave within 12 months.